THE ALFA ROMEO COLLECTION
Celebrate your passion for Alfa Romeo with exclusive design wear, authentic merchandise, and eye-catching accessories. Italian style, design and sportiness come together to create a unique series of high-quality clothing items, gadgets, bags and more, for the true Alfista in you.
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ALFA ROMEO WEAR
From 100% cotton hoodies to specially- branded GTA-logo t-shirts featuring racing stripes and Quadrifoglio details, our exclusive collection of authentic clothing has got your passion for Alfa Romeo covered.
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ACCESSORIES
Take Alfa Romeo wherever you go with our curated selection of rugged backpacks, elegant branded notebooks, convenient pocket umbrellas and great-looking baseball caps.
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DNA SERIES
The pinnacle of our collection, these finely-created clothing items put the Alfa Romeo DNA on display with elegant caps, branded t- shirts and more.
Licensed brands
For real Alfa Romeo lovers, there’s nothing like owning a piece of our history and heritage. The following brands have been hand- picked by us to create only the best products, from highly-detailed perfect-scale car models to premium custom car shells that take care of your Alfa Romeo for years to come.
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BBR MODELS
The leading Italian company in special limited-production handmade model cars, BBR creations are unique in quality and a result of an ongoing commitment to research and innovation.
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BBURAGO
Founded in Italy in 1974, Bburago is a world-famous Italian brand of die-cast scale model cars with a rich heritage in creating vehicles that feature the details, heritage and feel of each of the originals.
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BORGESE IDEA
A small company crafting automotive-themed design objects, Borgese Idea products are of exceptional quality and 100% Italian origin.
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GOODWOOL
Italian company Goodwool disrupts the traditional car cover industry with high-performing model-specific premium car-shells as well as bespoke creations.
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VELASCA
To bring true quality to people's lives, Velasca hand-picks the best Italian artisans for clothing collections that transcend the trendy with shapes and styles that stand the test of time.
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WELLY
A major die-cast scale car model manufacturer since 1980, Welly enjoys licenses from over 50 different vehicle manufacturers, from cars to motorcycles and more.